Our Approach
Stop Marketing, Start A Movement! tm
    Sykia|Media                            
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We Help You Tell Your Story


The Right Story Persuades,
when it's authentic & relevant.  Give your audience an authentic story & message that moves them to care-- you have brand evangelists for life. The right story and message inspires people to take action. And a movement is started......


The Kind of Story that Works...is Your Own Story.   We tell the stories of pioneering companies, organizations & entrepreneurs all sharing the same goal, they want to be successful and make the world a better place with what they do. We help you start your own movement.  Making the world a better place doesn't always have to be about social or environmental issues.  It can be about decency, caring about your customers or offering something that solves your customer's problems better than anyone else. We love talking to the sign maker who is passionate about her customers or the company that values its employees above all else. 


Your story & movement can be about.....

Authentic Causes + Pioneering Technology + Inspiring Health & Happiness + Shaping Culture + Sustainable Living + Breakthrough Business Ideas + Enriching The Human Experience + whatever else moves you......


How do we discover & tell your authentic story?

Exploration

Your ideas, vision, goals and story may seem like random dots on a paper right now but we help you connect them and create a meaningful story and brand that sets you apart.  We will ask you tough questions. Questions that will reveal what your pioneering story really is and what your movement is.  We dive into "Why" this movement is important to you and will others relate to it. During this process we explore everything about you, your organization, your big ideas, marketing, your sales process, where you've been and more importantly where you're going. (branding and emotional movement branding) ( See Blueprinting Programs & Elite Programs)  


Development

Time to get your hands dirty and create something.  Simply knowing what your story, movement, message and brand is doesn't mean you know how to showcase it in a way that helps people really "get it".  Now it's time to develop how you will develop your movement. We explore your products, services and innovations, to determine how they tell your story and start a movement that grows & prospers.  How you execute your strategies to develop your movement will be the determining factor in people taking action, buying, spreading the word about you or do nothing.  (Focus, Positioning, Messaging, Planning, Visual Identity) (see Blueprinting Programs, Communications, Copy Writing, Education as Marketing & Training)


Sharing The Story
How do you know where to begin sharing your story, when there's so many more places to take your movement? And how do you get everyone to listen & care? Sharing your story means it's time to start planning when, where and how you will share your story.  We look to all the tools available to share your story PR, print, internet, video and on a grassroots level.  We focus on helping you share your story by using the right tools to help you get the right results--instead of just using the "latest" tools right now. (see Internet Media, Social Media, Digital Media, Copy Writing, Education as Marketing, Communications, Training)

       The consumer has changed why haven't you?