People don't buy what you do, they buy "why" you do it. It's the why that reveals a company's true story and purpose. Consumers want to buy from organizations that take time to understand and listen to them, instead of "telling" them what they should want.
The consumer has changed why haven't you?
that don't understand them anymore.
We call what we do Purpose Driven Marketing Millions of people are using digital media, but only about 2% are successful. It takes more than just setting up a Twitter account, posting a video or sending out emails to your customers to build your own movement of loyal fans.
Purpose Driven Marketing may sound a little "woo hoo" but don't get us wrong, what we do doesn't ignore the serious reality that companies & organizations must increase their bottom line in order to survive and thrive during this unusual economy. Everything we do has that in mind. However, what makes us completely different is we integrate what we have coined "Marketing 10.0", which leaps over all other concepts and speaks to your customers sense of purpose, well-being, quality of life and their desire to interact, communicate & fully experience their life rather than simply ride through it. We focus on this because we all know consumers are increasingly aware of the internal values, priorities & intentions – or lack thereof – of the companies & organizations from which they buy their products & services from. Consumers make more conscious decisions about who "deserves" & gets their hard earned money. Consumers want to have a meaningful experience from businesses. This applies to everyone no matter if you're a store, resort, non-profit, doctor or corporation.
We strive to work with companies that want to create a meaningful experience with their customers beginning at the first hello, first purchase and then years after that.
“A civilization is only as great as its dreamers
and their ability to succeed in creating their vision, so in turn it expands everyone’s understanding of what’s really possible”
--Shari Kingston Adams founder The Sykia Group
At The Sykia Group, we don't just promote, we specialize in educating. We work with companies & organizations to promote their products, services & BIG ideas, while also educating their customers. Consumers today want more than marketing hype--they want the truth. This is why the internet is the number one source of information in the world today--humans have a hunger for information. In this new digital age, businesses now need to understand that their customers want them to teach them something and provide value beyond your products & services. This is why we also focus on educational based marketing.